Case study · Speculative design sprint · Internal concept · 2025

MyFlow: designing staff software people would want to open.

An internal innovation sprint to imagine a more humanised staff portal for a professional-services firm. Everyone explored their own concept; this was mine. Built on a research piece I ran into the psychology of work, MyFlow treats the interface as a meaningful partner to employees, not just a tool that tracks their tasks, so it argues from evidence about what motivates people rather than a hunch about a nicer task list.

MyFlow is my own concept. All interfaces below are recreations built for this case study; client names are fictional.

Role

Product Designer
Concept, end to end

Client

Australian financial advisory firm
Internal innovation sprint

Timeline

April 2025

Team

Solo
One concept per designer

The problem

The worker portal’s task list, in its current state, is a one-size-fits-all layout that fails to give staff a clear sense of what they need to accomplish, or why it matters. There’s no cohesive, humanised experience, only disconnected interfaces (a task list here, a create-task screen there) that add up to a fragmented day.

Read against the psychology, the gaps line up with the three drivers of motivation. Staff have no sense of ownership over the work (autonomy); their individual working styles aren’t accounted for and they get no feedback or recognition and little room to grow (mastery); and they can’t see how their work contributes to the firm’s goals or its clients, so the work feels meaningless (purpose). Interfaces built purely for productivity strip out exactly the things that keep people motivated.

The sprint brief was open: imagine a better staff experience. Most concepts in the room optimised the queue. I wanted to ask a different question, one I’d been circling in my own work on the psychology of motivation.

What would this software look like if it were designed around what actually motivates people, rather than around the tasks we need them to complete?

One scoping decision up front, since the portal has two kinds of user. I designed for the worker as the primary user, the person actually doing the tasks, and treated the manager who needs oversight of team progress as a secondary consideration. A portal built around motivation has to earn the worker’s trust first, and bolting a management dashboard onto that same surface too early is how you quietly turn a motivation tool into a monitoring one. That tension comes back later.

The research: intrinsic beats extrinsic

Before any of us designed anything, I ran my own research piece into the psychology of work, and it became the brief the whole sprint worked from. Each designer then went off and built their own concept in response to it, and MyFlow is mine. The throughline of the research was this: extrinsic pressure, deadlines, overdue flags, bonuses, drives short-term action, but for anything beyond the simplest tasks it can actually impede the creative, cognitive effort real work needs. Intrinsic motivation, the kind that comes from the work itself, is what sustains engagement. A few findings did the most to shape what I built:

13%

Workers are 13% more productive when happy (De Neve’s six-month BT study). Wellbeing isn’t soft; it’s output.

56%

of people define productivity as “the feeling of accomplishment”, not raw volume. Perceived progress matters as much as actual.

Zeigarnik

The brain fixates on unfinished tasks, and completing one releases dopamine. Small, visible wins compound motivation.

Our team’s user research said the same thing in the workers’ own words. Two interview quotes stuck with me and became the emotional brief for the whole concept:

You have more impact if you’re motivated in your job… we all have the opportunity to have an impact on what we do.

Worker interview, team user research

It’s being able to make a difference, knowing my involvement is adding value and that it’s working with meaning and purpose.

Worker interview, team user research

The organising model came from Dan Pink’s reading of self-determination theory: deep motivation needs three things, and I got a little obsessed with them. I made each a design principle, then mapped it to a concrete feature rather than leaving it as a mood board.

Driver 01

Autonomy

Control over how you work. Micro-management and one-size workflows make people feel like cogs; choice makes the work feel like theirs.

In MyFlow · multiple task views (List, Board, Calendar, Table) so people work in the style that suits them, a private Journal, and self-set Goals rather than assigned ones.

Driver 02

Mastery

A sense of growing competence, fed by rapid feedback. Motivation ebbs when you can’t tell whether you’re doing well, like aiming at an invisible target.

In MyFlow · step-by-step task progress (“Step 1 of 8”), Goals with an at-a-glance status, and a monthly Highlights reel of what you actually finished.

Driver 03

Purpose

The feeling that the work has real impact. It needn’t be grand, supporting a colleague or serving a client well is purpose enough.

In MyFlow · “Today, you’re helping 3 clients”, a per-task Why is this important? that names who it helps, and a Community feed so you see you’re not working alone.

The home screen leads with people, not tasks

The first thing you see isn’t a count of outstanding items. It’s a greeting, who you’re helping today (purpose), your own goals (mastery), and a feed of colleagues working on the same things. The task list itself can be switched between List, Board, Calendar or Table, so people manage work in the style that fits them (autonomy). Research on productivity styles is clear that a single task view doesn’t suit everyone.

Home · the day opens on purpose, progress and people. Recreation.

An AI reflection that shows people their impact

The feature I’m most attached to is a weekly pop-up. Once a week, MyFlow uses AI to analyse the tasks you completed and the goals you’ve set, and surface a few genuinely personal insights to reflect on. It answers the question the old task list never could: what did all that work actually add up to? Seeing the benefit you’ve provided, and the broader contribution you’ve made, is what turns completed tasks into a sense of purpose.

Weekly AI accomplishments · reflection, not a productivity score. Recreation.

Every task answers “why does this matter?”

Open a task and it doesn’t just list steps. It breaks the work into visible progress (“Step 1 of 8”), and it leads with why the task is important, who it’s for, and the desired outcome, in plain human terms. When a new task lands, the worker is offered a small but deliberate choice: start now or do later. A tiny UI detail, but it respects a person’s own flow and hands them the agency to shape their day. When people feel in control of their actions, they’re more likely to feel motivated and engaged. Competence, purpose and autonomy, built into the one screen a worker actually lives in.

Task detail · steps become visible progress; the “why” leads. Recreation.

How I’d know it worked

MyFlow is a vision piece, so its job is to argue a direction, not ship a feature. But a speculative concept still earns credibility by being honest about how you’d test it. My hypothesis: if people can see their accomplishments and reflect on their goals, they feel a stronger sense of purpose and value, which lifts motivation and, ultimately, the quality of the work they produce. I proposed measuring it like this:

Weekly journal entries completed, and the % of users who review their accomplishments and set a new goal.

Consistency in task-completion rate over time, a proxy for whether the sense of purpose is holding.

Qualitative feedback on motivation and confidence in daily work, straight from the people using it.

What I’d resolve next

A few things are deliberately unfinished, and I said so in the room. The Community space is the clearest example. I believe it’s needed, there’s a lot to learn from how colleagues completed similar tasks, but I hadn’t explored its visual representation deeply enough to call it resolved. I’d also thrown a notification into the flow that needs proper thought rather than the placeholder it currently is.

There’s a real risk to name, too. A motivation-led interface can tip into the artificial. The research is explicit that over-used extrinsic motivators erode intrinsic ones, so the line I kept checking against was whether each element helped people feel genuine ownership and meaning, or just performed positivity at them. The Community feed shows solidarity, not a scoreboard, for exactly that reason.

The sharpest unresolved question is about the weekly AI reflection. To show someone the impact of their week, it has to read what they completed and the goals they set, and that is exactly the kind of data that becomes uncomfortable the moment someone other than the worker can see it. Designed for the worker, it is a mirror. Handed to a manager, it is surveillance, and the same feature flips from motivating to menacing. If I took this further, the consent model would come before the polish. The worker would need to own the summary, choose whether any of it is ever shared upward, and trust that “the impact behind your week” is being written for them and not about them. I scoped the manager view out of this concept partly to avoid pretending I had solved that, when I had not.

Reflections

I’m drawn to this project because it let me put a body of theory I care about, the psychology of motivation, directly against interface decisions. Stacked on top of autonomy, mastery and purpose is Maslow’s self-actualisation, and that’s really what MyFlow reaches for: not just a tool that helps people do the work, but one that helps them see the impact of it and move towards their full potential. (The name wasn’t really planned. I didn’t mean to rebrand anything, I just started calling it MyFlow because it fit, and it stuck.)

The discipline wasn’t inventing features; it was refusing the easy motivational tropes and keeping every element tied to a real driver. If I took it further, the measurement model above is where I’d start, because a concept can argue that “helping a person” beats an overdue flag, but only evidence tells you if it’s true, and for whom.