Hi,
I’m Noma

Noma Furrukh

A Melbourne-based product designer with 5 years of professional design experience across architecture and fintech, designing end-to-end digital experiences with empathy and design thinking.

Equipped with:

  • 2+ years designing fintech products, in a firm serving more than 250,000 clients
  • An AI-augmented practice, prototyping with Claude Code and designing AI-powered features
  • A UX Design certificate from General Assembly and a Bachelor of Architectural Design
Noma Furrukh

Case studies

Recent case study Fintech · Self-service · Greenfield enterprise portal · 2024

Self-Service Wizard

A 7-question guided assessment that turns how clients describe their lives into the services a firm sells, ending in an adviser-reviewed checkout.

Product Designer, owned end to end Australian financial advisory firm All interfaces shown are recreations built for the case study. No client IP appears. Read case study
Fintech · Greenfield · 2024

Service Portal Onboarding

Onboarding a tech-conservative client base onto a greenfield fintech portal, built for the least confident user first.

Product Designer & Researcher Australian financial advisory firm · 2024 All interfaces shown are recreations built for the case study. No client IP appears.
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Employee experience · Internal innovation sprint · 2025

Staff Portal Concept: MyFlow

A staff portal concept that rebuilds a worker’s day around what actually motivates people, autonomy, mastery and purpose, instead of a flat task queue.

Product Designer, initiated & owned end to end Australian financial advisory firm · 2025 From an internal innovation sprint at the firm, where each designer explored their own concept. All interfaces are recreations built for the case study.
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Social · Client sprint · 2023

Kulcha App

A social and travel guide for restaurant-hunters, built to make finding the next place to eat feel less like a research task.

Product Designer, on a team of three Kulcha, General Assembly client project · May 2023, three-week sprint
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